Appeal Decision: MXit vs Independent Newspapers
The Ombudsman earlier told the network that after careful consideration, he had decided not to entertain its complaint because the newspapers were not in breach of the Press Code.
“Your complaint rests on two arguments,” he said, “that the newspapers abused the MXit brand name by using it ‘without any substantiated facts’ and you believe the stories sensationalised the news; and that the stories were an ‘incorrect reporting of facts, without confirmation, to be construed as the truth by any reader’…
“Even if the newspapers had written the story without mentioning the brand name, chances are that, as probably the biggest social network in the country, you would still have been offended.”
The Ombudsman referred to a report in The Star the day after he had received the complaint, headlined Girls taught about responsible use of social networks, that suggested to him that MXit too was concerned about the abuse of social networks by bullies and identity thieves, among other things.
“You were teaching the girls (at Parktown Girls) the motto ‘Think before you click’. You were asking the girls to protect themselves.
“The same concern probably lay behind the newspapers’ reports and nowhere in the reports is MXit accused of any wrongdoing. The MXit brand name has not been abused.”